Your privacy is important to us and it is our intention to adopt privacy practices that protect your personal information and consistent with applicable privacy laws in Singapore.

Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions. We may change this policy from time to time by updating this page.

1. What information is collected at our website?
We may collect personal and non-personal information as well as information on what you do on our website through your use of our website. Personal information refers information that you directly provided through this site which can identify you as an individual. Examples of the information that we collect include your name, contact number, email address, postal address, personal preferences, purchase and ordering information as well as gift recipient’s contact information. Non-personal information includes navigational information such as browser type and version, IP address and the site from which you came from and the site to which you navigate. We like to assure you that these are information gathered in aggregate and does not permit direct association with any specific user.

Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. One of such website is It is important to note that we do not hold your credit card information and you are not required to enter any credit card details into the site. Upon CheckOut, you are redirected to PayPal's secure server using PayPal Express CheckOut to process and complete payment process. You may like to refer to PayPal’s Privacy Policy on handling of your Credit Card information.

2. How do we collect the information and use that information?
Your personal information is collected only when knowingly and voluntarily submitted by you. It is collected when you register on our site, place an order, subscribe to our newsletter, or contact us. Your personal information is essential to achieve specific purposes such as:
- Process your order
- Respond to your queries and improve our customer service to you
- Keep you posted on latest updates on products, service and promotion. You can opt in or out of our mailing list anytime by updating your preferences with your account.

You are encouraged to register with us to access to all service function in the website and we like to assure you of your full control and access to these information by logging in to your password protected registered account; nonetheless you can definitely choose to use our website anonymously. You may also choose to restrict the collection or use of your personal information in the following ways:
- whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
- if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time Contact Us or logging into your registered account to change your preferences.

If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible, at the above address or log in to your registered account to effect the updates.

How we use cookies?                                                                                   
We do use a browser feature known as a cookie to allow the server to identify your computer when it visits our website again. A cookie is a small browser data that our web server asks permission to be placed on your web browser by your computer. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. They cannot carry viruses, nor install malware on your computer and you can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

3. To whom do we disclose the information?
Apart from where you have given your permission or disclosure is necessary to achieve the purpose for which it was submitted or disclosure is required by law, your personal information will not be disclosed. We will not sell, distribute or lease your personal information to third parties but we may engage third parties to provide you with goods or services such as shipping on our behalf. In such circumstance, your personal information will have to be disclose in order to meet your request for goods or services.

4. How is it safeguarded?
We do take reasonable measures and steps to protect your personal information from unauthorized or inappropriate access but we note that the Internet is not a totally secure medium. We also restrict access to information about you to BELLA KINI employees and/or third party contractor workers who need to know the information to respond to your inquiry or request. And, we like to assure you that our employees and the contractors who provide services related to our information systems do give full respect to the confidentiality of all personal information held by us.  

Last Updated 7 September 2014